About Us

Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and obsessed cyclist, Alan Romick. Frustrated by the perils of heavy sweat blindness, migrating sunscreen, and odd sunburn pattern on his head through his helmet, he set out to develop headgear that worked. Encouraged by the constant feedback within the local cycling community, he took the best attributes of what was available and improved on them. Starting with one product -- The Cotton Classic -- available at first in just four colors, Alan’s products quietly became elite athlete’s secret weapon around the world, eventually expanding to over 17 different products available in over 140 different colors and styles.

After appearing on a Tour de France rider on the front of the the New York Times sports section, that secret weapon became an open secret and soon Headsweats were running in and winning Ironman Kona, The Head of the Charles Regatta, countless marathons and bike races around the world. With well over a million hats delivered, Headsweats now has more triathlon finishers and podiums than any other headwear company.

Today the Headsweats line includes washable, airlight, supremely wicking hats that now dominate the triathlon, rowing, adventure racing worlds. The success and a spirit of innovation at Headsweats, along with unsurpassed customer service, helped to establish Headsweats as the front runner in a very competitive cycling category. Alan continues to work relentlessly to bring the most cutting-edge, advanced and fun headwear products to new markets for construction workers, chefs, police forces, snow-boarders, and marathoners alike.

Take a minute or two to check out our latest products or team sponsorships, remember to keep a cool head, and stay in touch; we'd love to hear your Headsweats stories and know what you think of our products.

Success Stories

"I love your stuff and will be contacting you again when I write a column on marathon headwear. Nothing can touch yours. I wish I'd I've thought of it before this past L.A. Marathon."
- LA Times Outdoor/Sports Editor

"I have to tell you they are also the most comfortable,cool, light and attractive caps I have ever used and I have the best ever fun wearing one on one day and another the next - it has our whole village talking and many jealous Mums!! Especially the pink one!! "
- Michele Owens, Austrailia

"I purchased a Coolmax Headsweats visor from REI for tennis. Love it, and need more. The way I sweat when playing tennis, this is perfect! Great products!!"
- Penelope, via email

"Everyone on my team has tried my Headsweats hat from last year and they are THROWING AWAY their [Other Name Brand] hats and want a Headsweats ... I kept telling them they ROCK!"
- Lola, via email

"... Last time I have purchased few Coolmax race hats, and they are excellent! We’ll use them regularly for racing from now on..."
- Niska Skelin, 2 time Olympic champion

"I wanted to let you know that I have published my review of the SpinCycle cap... I just love your stuff and really enjoyed the opportunity to cover the SpinCycle, it's become my favorite cap."
- James Booth, LizardWorks Magazine

"Bought one from a motorcycle shop in Florida. Lost it in the laundry, here on the oil platform. It was the only 'dew rag' I had that would keep the sweat out of my eyes while working 150 miles south of New Orleans. I HAD to have another!"
- Matt, via email

"The caps are really light, absorb a lot of sweat and I can really feel the cooling effect especially since every day has been well over 95 and summer has not really kicked in."
- Sgt. Steven Gray, Ballinger Police Department

Our Guarantee

Our 100% Unconditional Guarantee: We're so convinced that you'll be extra, ultra, overly-joyed with your Headsweats hats and accessories that we offer a 100% Unconditional Money-back Guarantee on every one we sell. If you're ever unhappy with your Headsweat purchase, please don't hesitate to give a call or drop us an email. We'd be happy to hear from you and address your concerns.


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