Contact: Angie Houck
828.254.0914 o / 828.337.6455 c
May 1, 2014 - Cincinnati, OH - Headsweats, makers of technologically advanced headwear for athletes, is pleased to announce the debut of its Elite Collection featuring Icefil technology to keep athletes even cooler as the competition heats up this summer.
Debuting in June, the Elite Collection will arrive just in time for the brutally hot summer that is expected throughout the United States. The Icefil technology performs extremely well in hot, humid environments, and will be available in Headsweats most popular styles, including the Race Hat, Supervisor, Topless Headband, and Shorty.
"We are constantly striving to bring the finest technology to our products to help out athletes perform at their best," states President of Headsweats, Mike McQueeney. "Partnering with Icefil allows us to offer a product to our customers that will help them stay cooler as they train and compete."
The Elite Collection's Icefil Cooling Technology manages moisture efficiently while providing evaporative cooling, allowing athletes to stay cool even as their bodies continue to product sweat. The technology will be particularly effective for endurance athletes, who spend multiple hours performaing at high levels of intensity.
For more information, contact Angie Houck of Darby Communications at firstname.lastname@example.org
The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships such as the official headwear of Ironman globally and the official product of the Tour de France, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovations designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com