Headsweats introduces dog-inspired designs to support Colorado Canine Rescue

Media Contact

Kelly Wakefield
WildRock Public Relations & Marketing


BOULDER, COLO (May 22, 2019). Headsweats, the world leader in ultra-light, supremely wicking headwear and athletic apparel, introduces the Baxter Collection of trucker hats and visors inspired by their late furry friend and four-legged team member, Baxter. A percentage of each Baxter Collection product benefits the Colorado Canine Rescue, a non-profit organization established to reduce the number of dogs euthanized by rescuing, fostering, and placing them in permanent, loving homes.

To celebrate the launch of this new collection, and to raise money for the Boulder-based charity, Headsweats will host a “Baxter & Brews” event Saturday, June 8, 2019 from 2 p.m. to 4 p.m. at Sanitas Brewing Company located at 3550 Frontier Ave. Unit A in Boulder. This event, open to the public, will feature a raffle with prizes from Headsweats, Colorado Canine Rescue and Sanitas Brewing Company as well as foster dogs available for adoption, children’s activities, happy hour pricing and doggie treats.

Baxter, a six-year-old chihuahua was adopted in 2012 by Headsweats Graphic Designer, Tim Ray from the Colorado Canine Rescue. He won over the hearts of all those he met, becoming an honorary member of the Headsweats team by spending time at the office and sharing wet kisses and tail wags.

“After Baxter passed away last year, I felt compelled to honor him.” Ray said. “This collection commemorates my best friend and helps to benefit other shelter dogs. The best part about this new line is how close it is to many of our employees, they all shared a special relationship with Baxter and are happy to honor him in this way.”

The Baxter Collection includes eight new styles dedicated to the former Headsweats Head of Security, Director of Treats, Wagger of Tails and Warmer of Laps including:

Woof soft tech 5-panel trucker hat
Woof Performance Supervisor
Bigfoot & Baxter soft tech 5-panel trucker hat
Bigfoot & Baxter Performance Supervisor
Who Saved Who performance trucker hat with traditional 6-panel trucker styling
Royal Life is Better with a Dog performance trucker hat with traditional 6-panel trucker
Baxter performance trucker hat with traditional 6-panel trucker styling
Rescued Favorite performance trucker hat with traditional 6-panel trucker styling
For more information about the Headsweats Baxter Collection, visit www.headsweats.com.

About Colorado Canine Rescue:

Colorado Canine Rescue (CCR) is a small group run entirely by volunteers in the Denver area. Their mission is to rescue dogs from the shelters that have been overlooked and have run out of time. They are not breed specific and will take dogs into their program depending on the availability of foster homes. Their goal is to find an adoptive family whose needs and lifestyle perfectly match those of the dogs to ensure that it is a permanent, loving home. For more information, visit www.coloradocaninerescue.org.

About Headsweats:

Considered the “secret weapon” for serious athletes and active lifestyle enthusiasts alike, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear and athletic apparel. Starting with the Cotton Classic cycling cap in 1998, the full line now offers hundreds of high-quality products including hats, truckers, visors, active headbands, beanies, winter accessories, and more – all backed by an unconditional warranty. With the ability to create unique, custom apparel as well, Headsweats is sought-after to help personalize apparel and optimize performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. Headsweats designs are inspired by real life, tested by real athletes and trusted around the world. For more information visit Headsweats.com.