Headsweats on a roll as official sponsor of NBCSN’s Tour de France coverage

CONTACT: Angie Houck
Darby Communications
828.254.0914 o / 828.337.6455 c

Cincinnati, OH – May 14th, 2015 – Do you dream of crossing the finish line of the Tour de France wearing your very own Headsweats hat signed by the famed sportscaster Bob Roll? While Headsweats can’t make you a world champion cyclist overnight, the maker of performance headwear can give you the
chance to win headwear as the exclusive sponsor of the NBCSN’s “Ask Bobke” segment of the 2015 Tour de France coverage. The colorful commentator’s primetime and late night tour coverage will run each day of the 21 day-long race from Saturday, July 4th to Sunday, July 26th, 2015.

“Bob Roll is a one-of-a-kind commentator who has made Tour de France television coverage a highlyanticipated event in itself,” says Headsweats President Mike McQueeney. “Headsweats is thrilled to be
to be sponsoring the “Ask Bobke” segment, and we can’t wait to see what he has in store this year.”

During the on-air coverage of the Tour, fans will have the chance to win exclusive Headsweats products, including hats signed by Bobke himself. Visit Headsweats’ Facebook page for additional contests and giveaways throughout the tour.

An official Tour de France sponsor since 2008, this will be Headsweats’ fifth consecutive year as the exclusive sponsor of the “Ask Bobke” segment. Additionally, Headsweats sponsored NBCSN’s coverage of Criterium International, Paris Roubaix, La Fleche Wallonne, Liege Bastogne Liege, and Amgen Tour of California earlier this year. Headsweats will also sponsor the Criterium du Dauphine in June, the U.S. Pro Challenge in July, the UCI World Road Championships in September, and Paris Tours in October.

For more information about Headsweats and their partnerships, please contact Angie Houck at angie@darbycommunications.com.


About Headsweats
Headsweats is the leader in ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running, and endurance markets. For over 15 years, Headsweats has established itself as the frontrunner in technical headwear by combining the spirit of innovation, unsurpassed customer service and well-developed partnerships with high profile events and brands such as Tour de France, US Military Endurance Sports, Loudmouth, Team RWB and Challenged Athletes Foundation. With a dedication to seeking out and using innovative materials and designs, Headsweats makes the highest quality headwear in the industry. Keep a cool head. www.headsweats.com